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A bundle of joy at Kids Stuff


Recently relocated from Wigan to Stroud, Cloud Perspective Ltd has teamed together with Stroud District Kids Stuff to deliver Newborn Bundles to new parents within the Stroud District.

Owners of the business, Avening-raised Miranda Pocock and Martyn Leman said: “As a business, we think it’s important that we give back. With earlier social enterprise success in Wigan, we asked our team for suggestions of issues that we can help tackle in the Stroud area.”

In no time at all, we learned from team members Klaartje and Chloe that there is indeed an issue, right now, with mothers leaving hospital with a baby and little else, no baby products, no self-care products, nothing.

This issue is being driven by migration and relocation, adding to pre-existing issues of deprivation, which of course are only getting worse with the current economic situation.

IMG 20221024 WA0027 1 | A bundle of joy at Kids Stuff

Martyn added: “Whilst we understand that, for some, migration is a contentious issue we cannot stand by, whilst parents and their little ones are in our community without the simplest things that they need.”

With the problem identified, Cloud Perspective approached local social enterprise, Kids Stuff, and the issue chimed with their experience. Stroud doctors’ surgeries are already referring families to Kids Stuff for early days support, and these are likely to rise.

So, Cloud Perspective and Kid Stuff are launching “Newborn Bundles”. The scheme, starting on 1st November will aim to provide parents with a bag of essential products for the care of both new baby and new parent/s.

Initially, Cloud Perspective will fund 5 bundles per month. These will be distributed through liaison with the local midwifery teams and through referrals to Kid Stuff.

A Kids Stuff spokesperson said: “We are excited to have the support of a local business to help us continue with our vision of supporting local families.  With the cost-of-living crisis on everyone’s mind it is a direct way that together we can support new-borns and their parents within our area. It will be exciting to see how this turns out.”

Both Cloud Perspective and Kids Stuff hope this scheme will appeal to local people and businesses and welcome individuals and companies to come aboard and support this endeavour by donating items, money, time, or resources to help us provide these everyday essentials.

If you can help, please get in contact with Anna or Nicolle from Stroud District Kids Stuff, referencing “Newborn Bundles” via email referrals@strouddistrictkidsstuff.org.uk.  Stroud District Kids Stuff is part of The Grace Network and can be found at Brimscombe Mills, near Stroud GL5 2QN.

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