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Fashion store Amber opens sister store just two months after opening


Stroud fashion store owner Edward Morris has expanded with a second store – just months after the launch of his brand new business at the town’s Five Valleys shopping centre.

Edward already owns and manages Amber which launched in February and has now opened a second store at the centre called Aprico – giving him more space to offer a wider range of fashion.

Since opening Amber has received fantastic feedback from Stroud’s shoppers giving Edward the idea to open the sister store.

The new store gives Edward more space to stock a wider range of dresses, cushion covers and silk scarfs.

He chose the name Aprico because it is Latin for ‘warm in the sun’ and conveys the warm feeling that the shop aims to bring to Stroud.

Shoppers can expect to find an excellent range of  dresses, tunics and tops in cotton and linen. Aprico’s range will change regularly with styles only available for a limited time.

Edward, said: “Five Valleys is a great destination shopping centre, in a town where the retail offer had sadly shrunk. It is the perfect place for Amber and Aprico and we are delighted to be part of Stroud’s success.

“I pride my stores on having exceptional quality and great prices which I believe is what makes it so popular with our shoppers. We change our stock every few weeks so there’s always something new to see in our stores.”

Aprico can be found off the King Street entrance in the beautiful gallery area of Five Valleys close to Rough Hands Coffee.

The store is open Monday to Saturday 10am until 4pm.

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