Forest Green Rovers (FGR) today announced a new partnership with Grammy® Lifetime Achievement Award-winning rock band the Grateful Dead. The partnership will see the entire men’s first team at FGR kitted out with co-branded travel wear for the upcoming 2023/24 season.
From the comfortable hoodies to the stylish t-shirts, every piece of FGR x Grateful Dead clothing features a Green Skull, representing the iconic Grateful Dead emblem.
The Grateful Dead were inducted into the Rock and Roll Hall of Fame in 1994. The Grammy® Lifetime Achievement Award-winning band recently celebrated their 55th Top 40 album on Billboard’s 200 chart, and their tally of 2,318 concerts played remains an impressive world record.
Sharing a strong passion for protecting the environment, the partnership brings together one of the world’s most sustainably focused bands with the world’s greenest football club.
The partnership was developed by the Retail and Licensing team at WMX (Warner Music Experience), and the travel wear is being produced by I Dress Myself, a carbon-negative, vegan clothing business specializing in sustainable printing.
FGR Chairman, Dale Vince, said: “This is an exciting partnership –because we both share a common goal to make the planet a cleaner, greener place and take fans around the world with us on this journey. Fans of both FGR and the Grateful Dead can show their support – because this travel wear rocks.”
David Lemieux, Representative for the Grateful Dead, added: “The partnership between the Grateful Dead and Forest Green Rovers brings together nearly 200 years of history; these are clearly two dynamic, conscientious entities here for both a long time and a good time. The relationship began and focused upon a shared caring for the impact our actions make on the world around us. To ensure our respective trips continue for centuries longer, we need to ensure our host, Planet Earth, is treated with the love and respect it requires and deserves. Add to these shared ethos incredibly cool and symbiotic aesthetic designs, and we’ve created a visually stunning Grateful Dead x Forest Green Rovers line of merchandise and an official kit that will have us all looking great while doing our collective parts to help make sure we’ll be tapping our toes to the music of the Grateful Dead while watching Forest Green Rovers on the pitch for years to come.
Peter Conway, co-founder of I Dress Myself continued:“As environmentally and socially conscious embroiders and printers, I Dress Myself are proud to partner with Forest Green Rovers. We share the same values of sustainability and pioneering spirit to make positive change happen in our fields. We are so excited to be working on a collab with FGR and the Grateful Dead! An awesome band meets an awesome football club.”