Stroud Sports Clinic | Stroud Times

New vape shop owner wants to reduce the need for cigarettes


A new vape shop has opened in Stroud, focused on reducing smoking by bringing the county’s largest range of E-liquids to the market.

Family run business, Vape It Easy, opened its second shop on Saturday at Five Valleys Shopping Centre, following the popularity of their first shop nine miles away.

Owners, Matt and Lissie Balster, started up Vape It Easy eight years ago in Quedgeley and since then the business has grown from strength to strength leading to the expansion with a second store in Five Valleys.

Lissie Balster, said: “With the business growing at such a rapid rate, we thought now is the time to open our second store. We wanted to open in Stroud as we believe it is the new up and coming area in Gloucestershire.”

The company have a broad customer base with customers ranging from 18 to 90 years old.

With the aim to help people quit their smoking habit, customers can expect to find starter kits, an advisory service on how to give up smoking and the facilities to make their own vape e-liquids with the Ye Olde Gloucester Gloop range which offers over 20 flavours.

Matt, co-owner of Vape It Easy, said: “I started using E-cigarettes to quit many years of smoking and after a short time I started reviewing products on Youtube. Ever since then, vaping has become my passion and the business definitely reflects that. We stock the best equipment and have one of the largest ranges of E-liquids in Gloucester, with hundreds of flavours available.”

Vape It Easy also supply a range of CBD oils (with no THC) which is proven to help with pain relief, nerve conditions, MS and can reduce blood pressure as well as bring many other health benefits. 

The store offers a loyalty stamp scheme for customers when they spend over £10 and will be recruiting soon for two new positions, more information on these can be found soon at

Priding themselves on customer and community care, the company has raised hundreds of pounds for multiple charities and provides discounts for military personal as well as helping thousands of people quit smoking.  

Vape It Easy joins a raft of businesses getting ready to open soon at the Five Valleys Shopping Centre with more exciting announcements to follow.

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