Stroud’s new independent department store, Sandersons Boutique, has introduced a new range of fragrances from the premium French fragrance house Chanel, strengthening the luxury and unique brands found in the store’s perfumery department.
Additions to the lady’s perfumery line up include Chanel’s most loved fragrances Chanel No 5, Coco Madmoiselle, Chance, Allure and No 19, whilst the men’s collection features the popular Bleu de Chanel, Allure Homme Sport and Pour Monsieur.
The anticipated arrival of the Chanel collections come just in time to mark the 100 year anniversary of its most iconic fragrance, Chanel No 5. Created in 1921 by Gabrielle “Coco” Chanel and French perfumer Ernest Beaux, the scent has reached cultural phenomenon status, working its way into movies, TV, pop art and museums, while being worn by Hollywood’s biggest stars, from Marilyn Monroe to Chanel No. 5 ambassador Marion Cotillard. To celebrate the fragrance’s 100th anniversary, the French fashion house is exploring its storied history in a new episode of Inside Chanel.
The series documents the rich history and cultural references behind one of the world’s most iconic brands. In this episode, viewers will see Chanel No. 5 like they’ve never seen it before, including the story of its inception, the inspiration behind its silhouette and design, the special meaning behind number five, its significant role in World War II, and its lasting impression on popular culture and modern perfumery.
Chanel joins a diverse range of luxury fragrances at Sandersons Boutique which have been hand-selected from around the world to build an unrivalled perfumery department.
Brands include House of Oud, Parfums de Marley, Initio, Atkinsons, Montale, Atkinsons, Robert Piquet and Histories de Parfums.
Ian Jepson, Sales Director at Chanel said: “We are delighted to be in partnership with the team at Sandersons in their three wonderful locations, most recently launching in Stroud in the Cotswolds.
“I am genuinely impressed with the company’s innovative approach in creating high-quality boutique department stores offering some fabulous established brands, but also supporting and curating new and exciting brands.
“This bespoke and innovative approach underpins our desire to work together with the Sanderson Team delivering mutual success for many years ahead”.
Managing Director of Sandersons, Lisa Fox said: “We are thrilled to bring Chanel’s iconic fragrance collection to our fabulous Stroud shoppers, ideally just in time for Father’s Day. Our expert team in-store will be on hand to introduce you to each fragrance and help you find your perfect match!”
Visit the new Sandersons Boutique store at Stroud’s Five Valleys Shopping Centre to discover the perfumery department, along with fabulous fashion, beauty and accessory brands. Sandersons can be found opposite the centre’s Borough Market-style indoor market.
Preview their collections online at www.sandersonsdeptstore.co.uk