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Video series answers the questions ‘I didn’t like to ask’


Crafts such as sewing have gained popularity during the pandemic, but the downside has been that people haven’t been able to attend face-to-face classes or regular group sessions.

Sewing machine manufacturer Janome and online craft channel have teamed up to launch a series of instructional videos entitled #IDidntLikeToAsk.

There’s also a prize draw to win a top of the range Janome sewing machine to mark the company’s 100-year anniversary. 

In the #IDidntLikeToAsk video series, you’ll learn how to use different elements of your sewing machine in a way that will inspire you to try new things, from Automatic Buttonholes to Decorative Satin Stitches. 

Janome Lo 16 | Video series answers the questions ‘I didn’t like to ask’
Hosts Jayne Brogan (left) and Valerie Nesbitt will provide answers to questions #Ididntliketoask

Hosts Jayne Brogan (Janome technical expert and regional manager) and Valerie Nesbitt (quilting expert and founder of will ask the questions that we ‘didn’t like to ask.’

Did you know that most modern sewing machines have over 300 stitches?  Most of us use 3 to 4 stitches on our machines.  We stick with what we know.  And we ‘didn’t like to ask’ because learning a new stitch can seem like hard work.

Learning one more stitch can unlock a whole new world of creativity.

To make the launch even more of a celebration, Janome and are giving you the chance to win some incredible prizes in the #IDidntLikeToAsk PRIZE DRAW.

You could win The Grand Prize, a brand new Janome Memory Craft 9450 QCP sewing machine, and there’s also the chance to win one of 100, one-year subscriptions to, Britain’s premier online classes for Quilting, Embroidery, Knitting, Crochet and Textile Art.

Deborah Shepherd, Creative Director of Janome UK had this to say about the video series: “I particularly enjoy how Valerie asks all the questions that we ‘didn’t like to ask’ and then Jayne shows us how a stitch can help with a specific project.  It all makes so much more sense when things are laid out in this friendly, accessible way. “We are very happy to celebrate our 100 years of dedication to sewers with these videos.”

Steve Barton, CEO of added: “We’ve all read about the links between crafting and well-being, and we all know how wonderful it feels to learn a new technique. For me, recently, it was the ladder stitch. I felt as though I discovered electricity.  What I love about this campaign is that it provides those little bits of learning that leave you feeling inspired and motivated to try new things.

“I believe we are, in our own humble little way, providing links to greater well-being with this campaign.”

You can watch #IDidntLikeToAsk videos, free to view, at and

To enter the prize draw, go to

Deadline for entry is October 15th 2021. 

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