Advertising feature
WARNERS have announced the opening of its brand-new CHERY showroom in Cheltenham, marking an exciting new chapter for the family-owned dealership group and bringing one of the world’s fastest-growing automotive brands to Gloucestershire.
The launch follows the outstanding success of WARNERS’ OMODA | JAECOO dealership in Gloucester. Recognising growing customer demand and the strength of the CHERY brand family, WARNERS were keen to introduce CHERY to local motorists as the brand continues its expansion across the UK.
As the parent company behind OMODA and JAECOO, CHERY is one of the world’s leading automotive manufacturers, combining intelligent engineering, advanced technology and exceptional value.
While relatively new to many UK drivers, CHERY has established a strong global reputation for producing stylish, high-quality vehicles that are designed around the needs of modern motorists.
The Cheltenham showroom on Blaisdon Way will showcase CHERY’s latest range of petrol and hybrid SUVs, offering customers contemporary design, generous specification and advanced safety features as standard. Developed to meet the expectations of British drivers, CHERY vehicles deliver practicality, comfort and innovation without compromising on affordability.
The opening comes as CHERY continues to gain recognition in the UK. Recent accolades include CarWOW’s Car of the Year and Hybrid Hero awards for the CHERY TIGGO 8, as well as Auto Trader’s Drivers’ Choice 2026 Best Value Brand award, highlighting the brand’s combination of quality, innovation and outstanding value.
Mark Jones, Managing Director at WARNERS, said: “The response to OMODA | JAECOO in Gloucester has exceeded our expectations and demonstrated that customers are actively looking for innovative, technology-rich vehicles that deliver exceptional value.
The success of those brands gave us real confidence in the strength of the wider CHERY Group. We believe the brand has enormous potential in the UK market and we’re proud to be part of its continued growth.”
Since 1920, WARNERS has built a reputation across Gloucestershire for trusted customer service, strong manufacturer partnerships and a commitment to evolving with the needs of local motorists.
Guy Warner at WARNERS added: “As a family business, we have spent more than 100 years adapting to the changing needs of motorists while staying true to the values that have always defined WARNERS.
“Bringing CHERY to Cheltenham was a natural next step, and we’re delighted to give customers across the county access to a brand that is already making a significant impact around the world.”
