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Revealed: new name for Imperial Hotel


The iconic Imperial Hotel will now be known as The Stroud.

Imperial Hotel 21 | Revealed: new name for Imperial Hotel

The new name was revealed by BBC Points West reporter Steve Knibbs on Steve Kitchen’s BBC Radio Gloucestershire’s afternoon show.

In January, owner Simon Berg revealed to the Stroud Times, in the video above, that the building had been given listed status.

Simon, Director of London-based S2 Estates invited Stroud Times to a behind-the-scenes tour of the 200-year-old former coaching inn which has been in mothballs since the doors closed in May 2020 when it was previously run as a Thai restaurant.

He spoke to Ash Loveridge and Matt Bigwood about his ambitious plans for the newly-listed Imperial, where an extensive 20-week refurbishment will take place to give the building a boutique hotel feel, with the aim of giving  Stroud and the Imperial a much better dining and accommodation experience.

Located next to Stroud Railway Station, the Imperial was fondly known as the Imp and in its heyday was part of the chain of Berni Inn steakhouses, where in 1973 you could drink a glass of Beaujolais for £1.37, dine on rump steak for £1.04, gammon, egg and chips for 90p or plaice and chips for 75p. By 1984 prices had risen and an 8oz sirloin steak would set you back £4.80 but you could still enjoy cheesecake for a mouthwatering 75p.

Imperial sign sml | Revealed: new name for Imperial Hotel
The iconic Imperial Hotel in Stroud. Picture: Matt Bigwood.

On a tour of Gloucestershire in 1950 even Princess Elizabeth – now Queen Elizabeth II – dined at the Imperial.

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