Stroud Brewery has just won the New Beer of the Year award.
At the Brewers’ Choice Awards, Easy Peasy beat other beers from around the UK.
The awards are judged by top brewers and experts in the brewing industry, and celebrate the very best beer the UK has to offer.
Easy Peasy is a light, naturally hazy, unfiltered session pale ale with floral aromas and a fresh flavour provided by organic elderflowers and lemons, suitable for vegans and vegetarians.
The brewers’ approach behind developing Easy Peasy was to provide a great tasting beer for people wanting to move to healthier lifestyles and reduce their alcohol consumption. They aimed to show that premium beer doesn’t automatically need to be higher strength or sacrifice on taste.
The brewery also builds its business on the ethos of using beer to bring
people together to socialise, talk, discuss, learn and build a stronger community. A great tasting reduced alcohol beer plays an important role in achieving this.
There’s been a significant move amongst consumers towards reduced alcohol beers, especially amongst Millennials and Gen Z. Sales in pubs of low or no alcohol beers jumped 23% during the past year and have more than doubled since 2019.
Although, Easy Peasy is not officially low-alcohol, it’s greatly reduced alcohol content provides a refreshing way to drink responsibly.
Commenting on the award, Tim Sheahan, editor of The Brewers Journal, said: “We are fortunate that each year UK breweries release a wealth of excellent beers that span the style spectrum. Predictably the quality of the beers entered in the ‘New Beer of the Year’ category were very high.
“In Easy Peasy, the judges recognised the beer’s refreshing aromas and high level of drinkability. At 2.6% the beer is full of flavour and a worthy winner of the best new beer in 2023.”
Greg Pilley, the brewery’s founder and MD, is delighted: “We’re so thrilled to receive this national recognition for Easy Peasy. You could say we’re a
bit ‘punch drunk’ if you excuse the pun, as this now means we’ve won 13 awards during the past 6 months for our beer, our business and our sustainability achievements. This has been a fantastic year for us,” said Greg.
He continued: “The judges recognised Easy Peasy for the great organic beer it is and it’s another demonstration of how great taste and being environmentally friendlier can be one and the same thing.
“We’re very pleased to be flying the flag at a national level for the great things that can be created by local and independent breweries. And also for Stroud – the home of originality, sustainability and being fiercely independent.”