There are many things the British do well, like queueing, apologising, and discussing the weather, but nothing defines us quite like tea. It’s the quiet constant of daily life: the first brew of the morning, the mid-afternoon reset, the excuse to sit down, slow down, and put the world right for ten minutes.
So, it feels only right that National Tea Day, this year falling on Tuesday, April 21, gives the humble cuppa its moment. Now in its tenth year, the day carries the fitting slogan “Brew More. Do More.” giving a gentle reminder that, in Britain, most things begin with tea.
Something special is brewing with the launch of a new artisan tea brand. Based in Eastington, Great Tea is led by tea connoisseur Alex Bomberg, whose passion for exceptional tea sits at the very heart of the company.
Alex brings a wealth of experience to his latest venture, with many strings to his business bow. A media commentator and international guest speaker, Alex has been involved in commercial security and intelligence since 1997. Great Tea is the latest addition to his expanding portfolio of companies.
Alex’s love of tea has been shaped by his extensive travels around the world, which increased his exposure to high-quality teas and inspired the creation of Great Tea.
The entrepreneur curates more than 50 varieties, sourced from around the globe, with plans to expand the collection even further. Alex believes tea should be more than just a daily habit — it should be an experience. “Tea can be an occasion,” he said. “For centuries it has brought people together, whether that’s sharing stories, taking a moment to pause during a busy day, or simply enjoying the complexity of flavour in a carefully crafted cup.”
Great Tea’s collection includes a diverse range of premium varieties, from delicate white teas and fragrant green teas to robust black teas and carefully blended infusions. Each tea is selected for its quality, character and provenance, reflecting Alex’s commitment to craftsmanship and authenticity.
With the launch of Great Tea, Alex hopes to introduce more people to the depth and diversity of tea while encouraging drinkers to slow down and savour the ritual behind every cup. To find out more about Great Tea visit https://great-tea.co.uk/
