TV presenter, retail expert and author Mary Portas is joining forces with shops in Stroud to help save the town’s beloved Stroud Lido.
A “Save Our Lido” shop window trail will launch across the town over Easter to raise awareness about the uncertain future of the historic outdoor pool. The trail’s theme—1930s poolside vibes, summer fun, spring water and family picnics—celebrates the lido’s heritage, dating back to its construction in 1937.
Often dubbed the “Queen of Shops,” Portas is backing the campaign and will judge the participating shop displays.
“Every community needs places where people can come together, connect and socialise. It’s the thread of humanity that binds together our social infrastructure and creates a sense of belonging,” she said.
“Stroud Lido is one of those places. It’s an anchor to our community. To lose such a historical place of joy and connection would have such a negative impact on Stroud. We all need to do our bit to ensure the lido continues to play a key role in Stroud life.”
The event runs from Easter Saturday, April 4, until April 30—the date of a full council meeting that will decide the future of the popular, spring-fed leisure site.
Clare Honeyfield, campaigner and local business owner, said: “It’s a wonderful opportunity for the business community and artists to show some love for this incredible community asset.
“We’ve been blown away by the number of businesses that have already signed up to take part, and we are extremely grateful to Mary Portas for agreeing to judge the windows.”
So far, 28 businesses have joined the trail, including The Crown and Sceptre Pub, Party On Up, Fourteen Lifestyle, Strangeness and Charm Vintage Boutique, Elvers Studio, The Made in Stroud Shop, Lily and Me, Heather Coleman Jewellery, The Fold Stroud, and Sound Records Stroud.
Businesses wishing to take part can contact Clare Honeyfield on 07946 473359.
The campaign comes after district councillors voted not to open the lido this summer, having been presented with only one long-term redevelopment option and no clear solution for essential short-term repairs. Campaigners argue that key information needed to safely reopen the site this year is still missing, and are calling for urgent action.
“We want clear answers, transparency and swift, immediate action to ensure this much-loved community asset is back in use for all,” said Mark Anthony Sweeting, campaigner, health and wellbeing professional, and spokesperson for Save Our Lido Stroud.
Recommendations from the Community Services and Licensing Committee will be reviewed by the Strategy and Resources Committee on April 16, before a final decision at the full council meeting on April 30.
More information about the campaign can be found at www.savestroudlido.org
